Go to every supplier who you do business with and have your business name, address, phone, and especially your URL added to their dealer locator. If they don’t have one, encourage them to start one. If they say no, ask if there is any way they can give you a mention somewhere on some back page. A link from a supplier has huge juice in improving your ranking.
SEO news SEO tip eight. Use your internal linking to maximise the PageRank of a selected page on your website. You don’t need every page on your site listed in the top 10 of Google or Yahoo: you only need one. So maximise your efforts on that one page. Visitors that page will then visit the rest of the pages on your website, and so will search engine spiders, so you know that every page on your site will be listed and with a chance of being found in a search.
Mobile friendly interface – Cite this as most important of all SEO tips for small business. A good percentage of your potential customer may access internet on their phones. In order to cater them, make sure your website loads in mobile with equal ease.
It is best practice to use the HTML tag around some keywords that are relevant to the page and that are listed in that page Meta keyword list. DO NOT use them everywhere and on every keyword as this will cause an overuse of the tags. Using it once or twice in a page or post is plenty. I recommend using the tag around a keyword that appears the most. DO NOT bold every single word i.e. if your keyword was ‘SEO’ and on the page you have SEO appearing 10 times, just make one bold which is enough.
Make sure you write so the reader understands -This is one of the biggest mistakes by a lot of webmasters. They often will forget their visitors are not as knowledgeable as they are. If your site is too hard to read or follow they will not even click on it. In knowing this you need to make sure your website is user friendly as well as easy to read. Putting it simply you need to create your website like you were a visitor who is visiting your site for the first time.
Most SEO experts don’t have a proper strategy in place to secure your rankings. What’s amazing is that the client feels SEO is not something they will understand, and don’t feel they need too. This means your SEO tactics could be shooting darts in the dark hoping to hit the bull’s eye. Are you aware of the SEO strategies being used on your website and do you understand them?
The additional benefit is: now instead of simply having one (optimized) listing in the search engine, you end up with SEVERAL, many of them on the first page! None of them is even your site, but all of them are pages that lead people TO your website!
My dentist is great at his profession because he is both talented and brilliant. It doesn’t take him long to do the math and figure out that the cost of hiring an simple seo firm is substantial. His return on investment would take the lifetime of a client approach rather than a yearly approach. That is, he would have to look at how much revenue a client would generate over the 7 year average lifetime of a dental client in Toronto as opposed to the revenue generated in the initial year. The SEO training is starting to look good to him.