A leading bookmaker has admitted making £48 million a year from gamblers at a ‘high risk’ of addiction

A leading bookmaker has admitted making £48 million a year from gamblers at a ‘high risk’ of addiction.

Kindred, the owner of 32Red and Unibet, said its monitoring systems revealed that £1 in every £23 of losses came from potential addicts.

The Swedish-based bookmaker is the first to reveal the figures, piling pressure on its rivals to follow suit.

Gambling companies are required to monitor their customers’ activity and intervene if players rapidly increase the amount of money or time they spend online betting.

Kindred banks more than £1.1 billion from bets each year, suggesting £48.3 million comes from potential addicts.

But experts cast doubt on the number, saying bookmakers are unlikely to use the same measures as psychologists and researchers, and the real figure could be much higher.

Last year a House of Lords committee estimated that 60 per cent of gambling losses came from a hardcore group of problem gamblers, who make up just 5 per cent of customers.

The claim was backed up in a major study last week, which found that more than half a million gamblers were depositing more than £900 a month, or two-fifths of their income.

It comes as the industry braces itself for the biggest shake-up in gambling laws for 15 years.

New rules on advertising and 우리카지노 limits for 우리카지노 online stakes and monthly deposits are being considered.

Neil Banbury, general manager of Kindred UK, 우리카지노 said: ‘We’re not putting this out as a claim of triumph but to be open and transparent.

We welcome contributions, we want people to help us improve this area.’

Kindred said it had made 55,000 calls last year to customers after identifying potentially harmful gambling and this led to three-quarters of them ‘displaying healthier gambling behaviour’.