Go to every supplier who you do business with and have your business name, address, phone, and especially your URL added to their dealer locator. If they don’t have one, encourage them to start one. If they say no, ask if there is any way they can give you a mention somewhere on some back page. A link from a supplier has huge juice in improving your ranking.
SEO news Forums are an excellent place to increase your knowledge about SEO and internet marketing. I spend a lot of time participating at Digital Point Forums. With over 20,000 active members, Digital Point has experienced webmasters who can help you on your SEO journey. Also, you can browse over 3 million posts. Use the search bar to filter this massive information.
Mobile friendly interface – Cite this as most important of all SEO tips for small business. A good percentage of your potential customer may access internet on their phones. In order to cater them, make sure your website loads in mobile with equal ease.
Your URL matters now. Don’t throw out your current website URL to get better keywords in your URL. You get points from Google for having an website that’s been around for a while. However, if you are starting a new website, use keywords in the site URL.
Like SEO, you also rely on keywords to get optimization on Google News. With this, you have to use target keywords and keyword phrases to improve your rankings for titles and content.
There is a treasure trove of information available on the internet if you want to learn more about SEO. There are many helpful SEO experts you can meet though blogs and forums who freely give advice on SEO. Like Dan Richmond, professional SEO who will help you out for free. This is a marketing class they don’t teach in business school. Your best teacher is somebody who actually does the work. Dan’s absolutely free SEO guide and E book is called SEO in Practice, the bible for SEO strategies for marketing and promotion on the internet. And yes, it is free.
New content. Content is still king, so one way to increase web site traffic your page rank for a search term is to write high quality articles containing one or two of your keywords in the title and posting those regularly (weekly is best) to your site. Search engines are always seeking good, fresh, content, so your goal should be to make your site into an information-rich resource for your industry.
Like I said there are much geekier aspects of on-page optimization which includes things like which type of site structures to use, frames, types of scripts etc. However, with the advancement of template driven and WYSIWYG* sites, many of these aspects are already pre-coded for optimization or ease of readability for those Search Engines out there doing their creeping and crawling thing…also known as indexing.