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She also led the New York City Customer Affairs Division and served on the New York State Consumer Protection Board. The term “sexism” was applied by Pauline M. Leet and was popularized with the publication of Caroline Bird’s 1968 book, Born Female. Following Mary Kay Ash was denied a promotion, she left her job at Stanley House Products and founded Mary Kay Cosmetics. Girls distributors, named “beauty consultants,” helped make the corporation hugely prosperous from the start off. A detailed study of the human effect on nature, Silent Spring contributed to the contemporary environmental movement, which engages feminists around the world. Many environmental feminists, like ecofeminists, argue that women’s subordination is connected to violence against nature.
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