Be the bearer of good news. I try to keep them updated weekly of the changes in the SERPs, traffic increases, basically any good news I can think of so they feel like they are getting their money’s worth. Then I make sure to tell them what my plan is for next week, next month, the next couple months, so they keep on wanting my business and seeing the results.
SEO news People spend more and more time in social media sites like Twitter and Facebook. Information can be shared by clicking a simple button. It is the technological revolution of our time. This is why you have to make sure that you have social sharing options on your site. Social sharing should be a part of your site’s marketing strategy as the social network connects you to a much wider audience.
Every website requires a site map even if it is big or small (contains 5 pages). The site map should be linked to from each page within your website as this helps the search engine to find all the pages within your website. It is best to link the site map at the footer of each page within your website.
Conversion Analysis – Of course, with any business, you are in it to make money. While it is okay and natural to lose money on some of your SEO strategies, it is also important that you do not lose money on a long term basis. You must have a positive Return on Investment, and you must be implementing procedures that will create a positive ROI. Web analytics is a great tool to help you determine which SEO strategies work and which ones do not. Remember that just because something works for someone else, it may not work for you. Vice versa, a strategy that works for you, may not work for someone else. The key here is to test every strategy first and see where it takes you!
Your search engine strategy must begin with links and headers that are typed into search engines. You should join Google AdWords to get an idea on what terms are searched the most in your industry. A correct SEO strategy begins with building your site naturally. Everything else that is available to you will become easier. Affiliates will come to you as your page rises. You will get link and partnership offers as your search engine ranking improves. They will come to you or at least when you go to other sites, you can show them your high ranked website.
SEO, Search Engine Optimization (the optimization of a website to rank in the top 3 natural results of search engines) Is really all about one single thing. CONTENT. Ever hear how content is KING? So when you are working on your website always remember that it is the CONTENT that matters most. You could apply each of these Top 10 SEO tips, have crappy content, and all of your SEO work would be worthless. Always make sure you content is great, this will keep Google happy, but also and most importantly your readers/customers.
Write articles about your subject and submit them to the SEO friendly article directories like Ezine, GoArticles etc. They are really a great source to build your link popularity. If your article is great informative, then many of the webmasters will use that article and link back to your site.