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Ben & Jerry’s set up a one-man picket line outside Pillsbury headquarters. The picket sign read “Who’s the Doughboy afraid of?” The result? National-wide FREE publicity on morning shows and for sale ads. Publicity they couldn’t afford to seek. The fifth and last marketing tool is advertising. Public relations are also a brilliant marketing tool … Read more
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Last year I was traveling to the Middle East a lot, the oil companies a couple of of my clients. As a the quantity of travel, 1-2 weeks a month, I discovered that I’d been letting a bit of my marketing results get past. I was not around to complete it myself any a longer … Read more
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