Nonetheless, a consumer-centric approach has the potential to tell us what a typical person encounters over some time period. For example, Car Rentals we all know that viewers in many nations use only 10 to 15 Television channels per week even when hundreds can be found or that the composition of media repertoires is related to the demographic traits of shoppers (e.g., van Rees & van Eijck, 2003; Yuan & Webster, 2006). But consumer-centric research are typically designed to describe typical users or establish varieties of users. They not often “scale-up” to the bigger problems with how the general public allocates its consideration throughout media. Audience-centric Fragmentation
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The second answer revolves about the hassle to discover (or rediscover) a brand new finish for human society in the technical age. The aims of know-how, which had been clear enough a century and a half in the past, have steadily disappeared from view. Humanity seems to have forgotten the wherefore of all its travail, as though its goals had been translated into an abstraction or had grow to be implicit; or as though its ends rested in an unforeseeable future of undetermined date, as within the case of Communist society. Every thing at present appears to happen as though ends disappear, because of the magnitude of the very means at our disposal.