Title: Finding Networking Opportunities Is Easy Word Count: 655 Summary: Want to network but don’t know where to go to meet the right people? This article will give you lots of ideas. Keywords: networking, network, business networking, marketing, referrals, Leni Chauvin, Client Attraction Coach Article Body: Copyright 2006 Leni Chauvin Business networking is all about forming strong relationships built on mutual respect and trust. Those relationships are the basis for the single most important tool that we all need if we want to survive in the competitive 21st century.
I’m talking about referrals. And today’s savvy business professionals know that–just as night follows day–networking leads to referral business. Opportunities to network–to meet people for mutual support (and eventually referrals)–are everywhere. Here are just a few places to consider starting your networking efforts: Professional Associations–Join your professional association. It’s a powerful source for richly rewarding contacts that can result in a tremendous number of referrals from people with a different specialty than yours.
If possible, join the professional association of your target market. Form those relationships. See and be seen among them and before you know it, you will be considered the “go-to” person in your industry. Special interest groups–Whether you’re interested in sports, the Internet, politics, crafts, poetry, theater, travel, or underwater basket weaving, there are other people who share your interests. Ask around, look at your local newspaper listings or search the Internet for groups you can join.
Newcomers Clubs–If you’re new to a city and haven’t had the chance to meet many people yet, you’ll be delighted to learn that a lot of communities all over the world have clubs for people just like you. Type your town or city and the term “newcomers club” into your favorite search engine and you’ll be able to tap into people who can help you start networking in your area. Networking Events–Again, go to your favorite search engine. Type in your locale and the term “networking events.” Your Local Newspaper–Review the business section of your local newspaper.
Often they list upcoming events for the week in Monday’s edition. If you can’t find any networking opportunities listed there, call a business reporter and ask him or her to point you in the right direction. The call itself can be a very powerful networking moment. Leads Groups–These are structured networking organizations usually limited to one person per occupation. The purpose is primarily to exchange business referrals, and the amount of business that comes from a well-run group can be staggering.
I started and ran my own leads groups for over a decade and I know How to life hacks powerful they can be in accelerating business growth. Again, ask around for a good group in your area or search the search engines under “business networks,” “leads groups,” or “referral groups” plus your town or city’s name. Workshops and Seminars–These can be wonderful networking opportunities, especially the ones that run over several days.
Take advantage of the interactive exercises and the breaks to get to know other participants. Staying in touch after the event is over is key in deepening those relationships.