Title: Help! I Don’t Know What to Name My Business Word Count: 671 Summary: Having a great business name can create a distinct marketing advantage. So why do so many people do such a poor job naming their business? Because they don’t know any better. This article provides key points to consider when naming a business. Keywords: naming a business, business name Article Body: If you are just starting your business, or if you have just developed a new product or service for an existing business, one of the first questions you need to answer is, “What should I name it?” And while you may feel pressure to make this decision quickly, I caution you to not make it lightly.
What kind of things should you take into consideration when choosing a name? Don’t Use Your Own Name Well, first of all, use a name other than your own name. I often see service business professionals opening up shop and simply using their name, and the title of the service they offer. For example: Joe Smith, Accountant. I made this mistake myself, early on in my business, operating as Debbie LaChusa, Marketing Consultant.
Why don’t I recommend this? Because your name means absolutely nothing to your prospects. Often you only have a split second to get a prospect’s attention. Make the most of that split second by having a name that communicates something of value about your business. Or a name that tells your prospects what your business is all about, or represents a benefit you offer, or how you deliver your service differently or better than your competitors. Create A Meaningful Name for Your Business When I was operating without a business name, I remember calling prospects and clients, and having the receptionist ask, “Debbie with what company?” I realized relatively soon that if I wanted to be taken seriously, and I wanted to be quickly understood, I needed a company name.
I was trying to build a business after all, and I wanted people to recognize who I was and what I offered. So I started using the name, DLC Marketing and I incorporated to make it official. Now I at least had a real business name, and when I contacted prospects they took me seriously. It was amazing the difference it made in the number and caliber of clients I was able to land. All of a sudden, I was a company, not an individual.
Mind you, nothing else had changed. My services were still the same. I still worked out of my home. I still did not have a staff (although I had to hire partners to help out with all of the work!). But suddenly I came across differently when calling on prospects. But even then I thought, DLC Marketing, Inc. still isn’t a great name. What does it tell people about what I do? It tells them I do marketing, and certainly I, or my web site copy, could explain my services and How to life hacks — Quick Cleaning hacks I was unique.