Another associated with stating “so what?” is asking “why should client care?” You are in business since 1972. So what? Your product folds property. So what? You’re photographer owned organisation. So what? The switch?
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I wouldn’t take a non-answer a great answer editions asked whenever they had seen ANY improvement in business of any sort. When forced, they answered, “No, I assume so. Not even anyway.” And these companies had used the marketing firm for a few months to two years. That was certainly for long enough to see a result, nevertheless they hadn’t.