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A wonderful approach to do this is to observe brand mentions using Google Alerts or different similar tools. These tools will let you recognize each time someone mentions your brand or hyperlinks to considered one of your on-line pages. Another key factor to do is to test your backlinks recurrently to verify if they’re not hurting your reputation. You can even observe customer discussions online and supply submit-buy help to customers, an important a part of the buyer’s journey that’s sadly typically overlooked.
If you wish to hyperlink to someone but you don’t want it to rely as a vote (you don’t wish to move hyperlink-juice), or you assist consumer-generated content material and need to deter spammers, you should use a nofollow link. Google says it reductions the value of those links. I’m not satisfied they discount them closely, however different SEOs are so they appear to deter spammers if nothing else.