Gone are the days when you could just stuff a website with keywords galore hoping to win the search engines’ favor. Now SE’s have means of determining what a website is about beyond merely looking at keywords – this process is called “latent semantic indexing”.
So how do you deal with this problem? Well it isn’t easy! It isn’t just editing your page and adding a few ALT tags or fooling with the TITLE tag either. The fact is, you will have to combine the search engine optimization with strong back linking methods. You have to get out there and build inbound links to your website by not just tens or hundreds but thousands. Even so, it isn’t even that simple my friends! We have more problems like page rank and NoFollow links. It used to be as easy as commenting on a blog but most of those links no longer will be picked up by search engines. The web directories refuse to add you for free unless you wait several months, and getting someone to actually credit you a link otherwise means you have to create something amazing enough to link to you over.
Plan Your Content: Before you develop your site, make a list of all the possible search words and phrases you think a potential customer would use to locate your website. A research tool such as WordTracker can help you in this process. Write compelling, professional marketing content for your site that is rich with these search words and phrases, especially on your home page. Make pages about 250 words. Tip: Hire a professional web copywriter to write your site content.
Let’s say there is a rumor about a launch of a new dog product on the net. You create an optimized (using SEO) website or a blog about that product. It’s a new product so chances are that there is not much optimization on it (no competition). You being the first, would capitalize on that buzz. And when the rumor becomes the latest news and goes viral you will get insane traffic.
But what if you believe that search engine success is about everything you do online? What if you think the sum total of your activity online affects your search engine ranking? The chances are you will do plenty of Facebook activity, that you will Tweet a lot and that you will contribute to other websites, bring you highly useful backlinks.
search engine news Think about it. When you’re doing a search on the web how many pages do you actually scroll through before you quit? It’s important to get your internet marketing site(s) to place well. You can hire a professional company to optimize your website and it can be very beneficial. However, it’s also very costly, so if your budget just can’t take that type of hit at this time, then it’s time you knew these 10 easy ways to improve your search engine rankings.
I suggest you avoid using long strings of keywords…6 words or less is ideal. Make sure identical words are not next to each other and avoid repeating keywords more than once.