SSL stands for Safe Sockets Layer and is essential to the security of your website, as it allows a secure connection between your server and a browser. This connection permits the secure transmission of information, between your website and your shopper as an example. Google is now flagging all website, not just e-commerce sites, that don’t have SSL certificates in place.
If you haven’t paid a lot attention to your website’s security, you are not alone. Many don’t think about it till their website is hacked.
Listed below are our prime 5 reasons why an SSL Certificate is vital for your business:
1. Google will flag your site as “Not Secure” which might prompt some to leave your site. Individuals trust Google, and if Google is warning them, they are going to depart your site and go to a competitor.
2. A way of security – we’ve already seen security breaches this yr, where sensitive info has been compromised. SSL encrypts information making the knowledge you gather useless for anyone who would not have the encryption key. When your prospects see your site is safe, it builds trust in your brand.
3. Permits on-line payments – whether or not you’re planning on accepting payments on-line now, or sometime in the future, an SSL certificates is essential.
4. Should you accumulate any data from website visitors (search bars, contact varieties), then you’re a goal for cyber-criminals. Be proactive and protect visitors to your site.
5. Although it’s unconfirmed, there is a suggestion that Google will penalize non-safe sites regarding their search engine optimization ranking. Whether or not this is built into Google’s algorithms, a visitor to a non-secure site might spend less time there, reducing search rankings. Either way, it’s important.
Unsure the place to start?
1. Check with your website hosting company. There’s an annual payment, however some firms could provide an SSL Certificate complimentary as a part of their hosting package.
2. Google doesn’t sell SSL certificates. Any third-party provider that claims this is just not reputable.
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