SSL stands for Safe Sockets Layer and is essential to the security of your website, as it allows a secure connection between your server and a browser. This connection permits the secure transmission of data, between your website and your shopper as an example. Google is now flagging all website, not just e-commerce sites, that do not have SSL certificates in place.
If you have not paid a lot consideration to your website’s security, you are not alone. Many don’t think about it till their website is hacked.
Here are our top 5 reasons why an SSL Certificates is vital for what you are promoting:
1. Google will flag your site as “Not Safe” which may prompt some to leave your site. People trust Google, and if Google is warning them, they’re going to go away your site and go to a competitor.
2. A way of security – we have already seen security breaches this year, the place sensitive info has been compromised. SSL encrypts information making the knowledge you acquire useless for anyone who would not have the encryption key. When your prospects see your site is secure, it builds trust in your brand.
3. Permits on-line payments – whether you are planning on accepting payments online now, or someday in the future, an SSL certificate is essential.
4. In the event you gather any info from website visitors (search bars, contact varieties), then you’re a goal for cyber-criminals. Be proactive and protect visitors to your site.
5. Though it’s unconfirmed, there’s a suggestion that Google will penalize non-safe sites relating to their search engine optimisation ranking. Whether or not this is built into Google’s algorithms, a visitor to a non-secure site could spend less time there, lowering search rankings. Either way, it’s important.
Undecided the place to start?
1. Check with your website hosting company. There is an annual price, however some firms might provide an SSL Certificates complimentary as a part of their hosting package.
2. Google does not sell SSL certificates. Any third-party provider that claims this is just not reputable.
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