Select to be flexible and customize.
To provide a website with a personal feel, the template must be tweaked. If businesses will only depend on regular templates that don’t have their own unique input, their website won’t be set apart from hundreds of different competitors that use the same template.
For this reason, those who developed these templates offer customization options. A few of them give a multitude of customization options to customers however others only give a few options to make some adjustments on particular elements of their website.
Those that aren’t builders could really feel that being more versatile in building their website makes it more difficult so would relatively go for limited customization options.
Nevertheless, they should look further ahead into the future. Later on, they might have to incorporate non-default elements to their website and this can only be doable with flexible customization options.
Always resolve on a responsive design.
This is quite obvious. A site that is not responsive is considered obsolete. Because of responsive templates, it is now doable to adjust the structure of a website so it can register well on screens of various devices. Plenty of traffic is generated from mobile units since many people use their cell phones to look and shop on-line and this trend increases every time.
So, companies need to keep this in mind. It doesn’t matter what the area of interest or demographic of their website, even if it is a news feed or an e-commerce site, if the website does not look good on mobile phones and other handheld gadgets, this will damage their business.
Not very long ago, responsive design was only optional but things are completely different nowadays and lots of templates have changed a lot and provide responsive and mobile-friendly themes. Still, there are a number of templates that do not give mobile-friendly layouts. Companies ought to avoid these aberrations.
Go for search engine optimization friendly templates.
Businesses actually need more people to discover their website and this will not be possible without Search Engine Optimisation or SEO. Even if they don’t seem to be able to create a captivating website with remarkable content, if they want their page to have a greater rank in serps, they’ve to make use of website positioning techniques.
Aside from utilizing lovely designs, they must provide smooth navigation and a strong hierarchy. In addition, they need to use a particular template persistently and never a distinct one in each category. Using plenty of templates make it harder for customers to navigate to their website.
Though some templates have an excellent design, search engine optimisation should still see it as poorly written so they should get search engine optimization friendly templates. If templates are poorly coded, the website takes longer to load, which will affect their ranking.
Google and other serps were clear in saying that further loading time contributes to ranking so it is finest to choose a well written template. Even when templates are search engine optimized, they need to be knowledgeable on the topic and for this reason, content material is just as important.
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